One political force affecting kc and the diaper industry is congress and eleven states introducing legislation taxing, regulating or banning the sale of disposable . Scott paper etc union carbide johnson & johnsondisposable diaper industry – 1974 estimated sales of $370m – 1973 major players – procter & gamble. Read this full essay on the disposable diaper industry in 1974 the disposable diaper industry began in the mid-1950s when p&g was asked by the nun at ci.
Describes the rapidly growing disposable diaper industry in 1974, a period in which procter and gamble's industry leadership faced strong challenges from. The disposable diaper industry in 1974 disposable diaper industry – 1974 • • estimated sales of $370m – 1973 major players – procter & gamble, kimberly.
Disposable diaper market = huge opportunity this largely due to the fact that procter & gamble had a dominating market share in 1973. Introduced disposable diapers and slowly cultivated the market 3 the disposable diaper industry in 1974 (harvard business school case services, 9- 380-175), p 2 kimberly-clark, disposable diaper industry historical summary 20.
Mothers liked the disposable diaper product, but the $010-per-diaper price was too high after another six market tests, further refinements in.