The psi case marketing of raja

Population services international (psi) was a not-for-profit agency founded to to discuss 1984-86 marketing strategy for two products: raja condoms and maya birth control pills harvard business school case 590-061, april 1990. Unlike traditional marketing, psi was involved in societal marketing over thetime the in case of raja the target consumers weremen and the.

Case summary of psi: social marketing project in bangladesh relative performance of raja and maya from general performance measures in 1983, raja is.

The psi case marketing of raja

Free essay: q1) how do you explain the disparity in raja's and maya's performance ♢ the disparity was happened because of the fact that.

  • The case deals with social marketing project (smp), a program involving the raja sales had increased steadily over the past six years to 504 million pieces in .

Access to case studies expires six months after purchase date population services international (psi) was a not-for-profit agency founded to discuss 1984-86 marketing strategy for two products: raja condoms and maya. Home marketing hbs case solutions population services introduced in bangladesh, psi introduced two products which were raja condoms and maya.

the psi case marketing of raja Solution of case of social marketing in which first case analysis and central idea , marketing analysis,rajas success and maya's failure and. the psi case marketing of raja Solution of case of social marketing in which first case analysis and central idea , marketing analysis,rajas success and maya's failure and.
The psi case marketing of raja
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2018.